The Research Of Scfow For Marketing Strategy

Shanghai Changfeng ocean world, a tourist attraction of feature of ocean animal sightseeing, lies in shanghai, which is dragon city of Yangtze River data. The company was established in June, 1999. Because of competition from the variety of market. Shanghai Changfeng ocean world is experiencing a descending gradually in visiting volume.For promoting visiting volume of Shanghai Changfeng ocean world. The paper researches how to adjust and improve the marketing strategy.This paper constitutes of 4 parts:PartⅠ– It analyzes the current situation of tourist industry and aquarium. Especially, it describes the current situation and development of theme park in Yangtze River region, its target market. It presents the developments, changes and characters of tourist industry in Yangtze River region.