Research On Product Conceptual Innovation For Mobile Data Application Enterprise

With rapid development of telecommunication technologies and the forthcoming 3G commercial using, mobile data application now are the key business to success for telecom operator. In China, the mobile data application industrial chains are still in the seedtime, the market are still in rapid growing, so the innovation is the key element for enterprise to grasp the future. Every innovation in technology, product or even in some service can help enterprise to gain profit, bring the new blue ocean even can change the whole value chain.The target of this thesis is trying to solve the problems that mobile application enterprises meet during the product conceptual innovation period. The analysis models author used here are based on the mobile data application industry environment analysis and focus on product innovation fuzzy front end period.For the innovation thought building of enterprise, author raised an analysis model called"End user value oriented KNOW-WHAT thought", using this model, enterprise can easily build the right innovation thought for mobile application market in the whole company.For the product innovation strategy making of enterprise, author presented a strategy evaluation system that combined"technical analysis"and"marketing analysis". In the technical evaluation system, author gave you the detail methods of technical analysis through a case study. In the marketing...