The Study Of The Method To Improve The Brand Competition Of Middle-Sized And Small Enterprise

With the market economy guidance, one large number of middle-sized and small enterprises develops flourishingly. These medium-sized and small enterprises not only boom our country economy, and but also relieve the employment pressure. But faced with home and abroad brand big and powerful pressure, the brand competition how to improve medium-sized and small enterprises needs to be solving with great priority. Therefore how lifting medium-sized and small enterprises brand competition research has theory and actual importance.The brand competition is a kind of important resource of enterprise, is that enter-prise's synthesize force, this resource is to take the enterprise brand as carrier. From the inside of enterprise, the brand competition is the result that allocate enterprise resource (include human resources and material resources resource ) effectively, and showing from enterprise outside for high market share and the great amount profit , appending value height , elder , fine customer of life cycle relation and so on. And the characteris-tic of brand competition is long time in develop, difficult in imitation, and easily to sti-mulate and stretch.Based on the characteristic of medium-sized and small enterprises, this text mainly study the method of total quality management, technological innovation administration and marketing management.