Study On Corporate Cultural Construction Of Xinyuan Real Estate Corporation

Corporate culture is the deepening of the concept"culture"in company, made up of value, morality and rule which are obeyed by all the people under the condition of society and economy through the social practice. And also, that is aspecial culture management mode in the development of a company.The 21st century is acentury full of challenge. The competition among company is in fact the cultural competition, and corporate culture will be the lst competition in the future.It is important to one enterprise to form and apply its own core competition ability during its healthy, prosperous and long-term development. The core competition ability of one enterprise is founded in the corporate culture. Without the culture, the enterprise will have no its own cohesive force and have no outside competing ability. It is important to found the special and excellent corporate culture. There would be vitalmeaning for prompting core competition and meeting the world market competition.This thesis presents argument from the corporate culture essence and elaborates the corporate culture vital significance which develops to the enterprise.Then it summarizes the theories of corporate culture and discusses the connotation, characteristic, role and existent mistake district in corporate cultural construction. By analyzing the questionnaires, the author diagnoses Xinyuan's corporate culture present situation, and points out the shortcomings of the Xinyuan corporate culture as well as the influence to the existence and development of the corporation. In the above foundation, has carried on the theory ponder. On the base of the Xinyuan's recent developmental strategy, has carried on the localization analysis to the Xinyuan cultural reconstruction, remoulded the promotion to the corporate culture the overall mentality to carry on the ponder, constructed a set to conform to the Xinyuan characteristic corporate culture system, and formulated the practical and feasible enterprise culture construction implementation plan, has established the powerful cultural dissemination system and the strengthened measure.Hoped this thesis achievement can generally to provide a set of effective model pattern for be at the second imbark stage Chinese Enterprise to carry on the enterprise culture construction.