The Development Of China PVC Industry& Research On Strategy Of DAGU CHEM

Through 50 years development, the China PVC industry has already grasped the mainstream production processing technology,the product quality has obtained the enormous enhancement, China now is playing a very critical role in the global PVC market. But, in recent years, the Chinese PVC productivity increases rapidly; it has already surpassed the speed that the demand grew. The supply of China PVC products appears to be surplus.The polyvinyl-chloride production and sale is one of the core businesses of Tianjin Dagu Chemical Co., Ltd (DAGU CHEM), and it occupies an extremely high proportion of the sales income. The polyvinyl-chloride industry competition situation, the market development tendency has very important influence on DAGU CHEM 's development. The company must grasp the trend of industry development and the industrial development opportunity, adjusts management strategy, to adapt competition environment change, and sharpens the core competitive ability.This article bases on DAGU CHEM's basic situation, analyses the development experiences, make a study of the China PVC industry, do research on the upstream and downstream development condition, and forecast the trend of China PVC market development, use exterior factor appraisal matrix (EFE) and internal factor appraisal matrix (IFE) method to appraise DAGU CHEM, through SWOT matrix analysis on the enterprise, propose the management strategy and the suggestion on DAGU CHEM 's development.