The Study On The Development Of Hubei Tourism Industry

The tourism industry is developing fast in the world with large scale.In 1996,goverment of Hubei province had put the travel industry to a very important position,which could motivate the whole economy grow.During the recent five years,Hubei travel industry kept a high-speeding increase by about 10% per-year.Hubei had received more than 332 million people both from other provinces and foreign countries and earned 198.5 billion RMB in total.However,the tourism industry in Hubei develops better than most of the provinces in the middle of China, it has a very long way to go compared with the developed provinces in the east of China.So it is worth to research on how to keep the advantage,dig the characteristic and enlarge the market share of the travel industry in Hubei.There are five chapters in this article.The research is on the base of comparing analyse,which expatiates the oppotunity and challange,advantage and disadvantage that Hubei travel industry faces.The aim of the article is to find some ways to solve the problems that block the advancement of Hubei tourism industry.Chapter 1: exordium. This chapter introduces systematically on the aim and meaning of research, research level home and abroad, the innovation, research logic and approach.Chapter 2: this chapter expatiates theoretics base of the tourism industry research, including concept of tour and tourism industry,optimizing the structure of tourism industry,marketing and propagandizing of tourism.Chapter 3: the chapter analyzes actuality of Hubei tourism industry and shows effect that the industry can make on the whole economy.The development of travel industry can accelerate some other industries related to travel industry,optimize the structure of industry and offer more chances to people whom are out of work.Chapter 4 is about comparing analyse, which compares the advantage and disadvantage of Hubei tourism industry to those of developed provinces or some western countries to absorb their successful experience. It also shows us the opportunity and challenge that Hubei travel industry have to face in the background of globalization of economy after we entered WTO.Chapter 5 gives some advices which can motivate Hubei travel industry grow well.The development of tourism industry need goverment's support and the most important is that the enterprises themselves have to improve their management, impolder new competitive products and grasp the stratage of marketing.