The Research Of Chinese Foreign Trade Enterprises' Network Purchase Pattern

The rapid development of network economy represents the direction of global economic development; with the development of electronic commerce, the network purchase has already become the main way of transnational purchase. It imbued the traditional purchase means with new power forces, thus greatly improve the value of purchasing. After entry into the WTO, foreign trade enterprises in China are faced with many strong competitors. If the enterprise wants to stand firm in the fierce competition, they must adopt new ways of management to adapt to the situation, changing their role from inferior purchaser to senior supply chain manager.From foreign trade enterprise's perspective, the article takes the network purchase as the objective of study. Combining the advantages of the related principle of network economy and network purchase, this article analyzes the main patterns of online purchasing, and chooses the specific patterns of network purchase based on the characteristics of foreign trade enterprises. In purchases, we are supposed to flexibly define the roles of foreign trade enterprises, not only to analyze the process of purchasing from the angle of purchasers, but also to analyze the network means of purchasing with dual statuses, namely the status of being a purchaser and the status of being a supplier.This article means to solve two problems: 1. what are the main patterns of network purchases in foreign trade enterprises and how effective are those patterns? 2. What is the optimum network purchase pattern in foreign trade enterprises of China?The first chapter firstly proposed the research background of network purchase as well as the significance of the research. How do traditional foreign trade enterprises make good use of network purchasing to reduce cost and improve core competitive power when they are faced with fierce competition in international market? China is poor in the research of this field. By researching on the optimum patterns of network purchasing, the result of the research helps traditional foreign trade enterprises blend in with international market, wining a room for existence and development. After clarifying the significance of the research, the article proposes the research methods, research train of thoughts, the framework. At last, it indicates the main characteristic and the shortage of the thesis.The second chapter has carried on the summary to the related theories of network purchase, including purchase theory, electronic supply chain management theory, and...