The Study Of Marketing Strategy Of LanZhou New Century Print And Packet Company

The printing industry is an old and modern industry, but the development of printing packing industry has been developing fleetly in the near 20 years, at present, it arranges 15 in the 40 national economy industries. This thesis takes Lanzhou new century color printing packing limited company(new century color printing company) as investigative object , it was a high and new technology corporation that was established by argumentation in 2000. After putting into production in the same year, because of all kinds of reasons, the production and sales sum of corporation didn't achieve the designable parameter; bring on corporation losing 5 years continuously. Therefore, how to expand the sale, to breakthrough marketing bottleneck are the main questions that the corporation faces.Article takes the basic theory of marketing as guidance, uses the basic principle and analysis method of modern marketing, considers the characteristic of printing packing industry adequately, be based on market analysis of new century color printing company presently, analyses inner and outer marketing environment of company and it's characteristic of products, price, marketing and channel, etc., close contacts with actual circs and special marketing environment, presents marketing combination strategy with feature of new century color printing company so as to achieve unification of actualization, pertinence and practicability organically, aims at enhancing marketing management level of new century color printing company by founding marketing combination strategy. Thesis studies and indicates that printing packing industry market existing drastic competition as well as existing marketing chance and development potential, and faces menace as well as faces opportunity. This thesis presents actual marketing combination strategy for new century color printing company, at the same time, presents effective measure of enhance control and presents ameliorable idea for marketing of company.I hope through analysis and research of this thesis, can accelerate product sale of new century color printing company; change present actuality quickly for corporation; have a good try for fast and durative development. The thesis can give a valuable reference for marketing work and have a use for reference for marketing work of other printing corporations.