The Study On The Strategy Of Enhancement Of Small And Medium Enterprises Competitiveness

Chinese small and medium enterprises (SME) have made great progress since opening and reforming. They have become an important part of the national economy, which have made an extraordinary contribution to the growth of national economy, social employment, economic invigoration and technological innovation.Chinese SME face great opportunity and challenge after Chine joined WTO. How to improve the competitiveness of Chinese SME has become an urgent question. Strategy of enhancement of SME competitiveness was discussed in this paper after careful analysis on the four aspects (system, competence, resource and circumstance) of competitiveness, considering the successful experience of SME from Taiwan. Hopefully it can provide certain reference in the management of SME. There are four chapters in this thesis.Chapter One introduced the basic concept of enterprise competitiveness and core competence.Chapter two introduced the situation of the competitiveness of Chinese SME, analyzed the four aspects of enterprise competitiveness and drew out strategy of how to improve the competitiveness of SME.Chapter Three analyzed the competitiveness of JT company and drew out the strategy of how improve its competitiveness.Chapter Four is the conclusion.