Study On The Construction Of Enterprise Culture Of Private Enterprises

Private economy becomes more and more important for its greater and greater contribution to the growth of national economy. At the same time, private enterprises gain more and more attention. Whether private enterprises are of benefit or of harmfulness is not discussed any longer. People begin to care private enterprises' second development and their short-life phenomenon attracts the most attention.However,more and more research supports the view that enterprise culture has much to do with corporation's profit and its lasting development. Enterprise culture is part of the core competitive power of corporation.The success of the first 500th corporations of the world also shows the importance of enterprise culture. But it is a pity that ,the private enterprises in China do not pay much attention to the construction and cultivation of enterprise culture for all kinds of reasons. The research about private enterprise culture is just from one single angle,staying at a low level. In fact, the process of enterprise culture constructing is a complex system. There are lots of aspects concerning to enterprise culture constructing such as creator's ability,national and traditional culture , macro economyenvironment,social fashion,government's act and so on.Out of strong interest in enterprise culture and deep love for private corporations,the author took FuJian's private corporations as an example for further research. By the way of analyzing previous relevant materials and combining with some data from other's investigation ,this paper tries to provide some pieces of useful advices .And that is all right.