Research On The Coordination Of The Investment On Ordering And Promotion Of Retailer In Supply Chain

With the incremental development of world economic integration and market globalization, and the quick development of information technology, supply chain management (SCM) has been the important management mode for modern enterprise since 1990, and also been a hot research field for academic study. The quantitative model study of SCM, especially the comprehensive analytic work of supply chain (SC) model and its optimization, game and control system, has become more and more important. The SCM model and its optimization, analysis are the basis for improving and designing effective SC. In a word, the SC model and its optimization analysis have become an important issue for the study and application of SC, and also the challenge and opportunity in the field of management, information and control.Based on the review of the overseas and domestic study on SC, I provide the investment decisions for coordinating the ordering and marketing functions in the operations of the supply chains. Although it is an important issue to coordinate these two decision factors in the supply chain operations, most of previous researches considered the two decisions separately. In this paper, the two decision—making factors are considered synthetically, and three assumptions are made about the order and promotion investment operation of the retailer, that is, the retailer can control the demand to maximize profit through pricing, the retailer can reduce ordering cost by investment on advanced logistics systems, the retailer's investment on promotion enables additional demand. Four investment policies are promoted in this paper, and the method of determining the optimal ordering and promotion investment is established.This paper has done the following works:1. Make a summary about both domestic and overseas literatures that research on the supply chain and the coordination of supply chain;2. Based on the studies that already provided by some researchers, I promot the four investment policies models, and establish a solution procedure to determine the...