| CRBT (ColoringRingBackTone) service take the handset as the main carrier new media service form, promotes from 2003 by the board in the short three years half time, has presented the swift and violent development situation -2005 years overall market scale to surpass 5 billion Yuan -for 2006 years anticipated to amount to 6 billion Yuan .The present paper from the service characteristic, the life cycle, the user use custom and so on many angles has analyzed the CRBT service market, simultaneously has carried on everywhere markets contrast. Moreover the comparative analysis the CRBT service correlation profession like phonograph record industry, market and so on wireless music, has fully proven the CRBT service profession in the correlation profession importance. The present paper also summarized the service several big successful factors: The good user foundation, is easy more inexpensive fees, which accepts "double wins" with SP the commercial cooperation pattern, follows close on the user demand the fashion novel content and so on, simultaneously analyzed the new user which in the... |
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