| Raising trend of entering foreign market of service firms brings lots of challenges to traditional international business theory. And how to choose a suitable entry mode is the most important step when these service companies make their international marketing strategy. It's necessary for these companies to think about resource input in target market, and they must have a right entry mode for this mode could influences business's performance or even the success in foreign market deeply. A right entry mode could well conduct the transform of company's operating in the market. So the study on choice of foreign market entry mode by Chinese service firms is no doubt base on the analysis of influencing factor and choosing standards. This paper explores to provide some references for Chinese service firms through a demonstrated method to figure out some possible influencing factors and corresponding functions when they selecting their foreign market entry mode.Via questionnaire and deeply survey, this paper's empirical part discovered opinions also understandings of some industry professionals and top leaders of Chinese service firms. The research on importance of those factors which great influencing the company's entry mode selections for foreign market is base on questionnaires to over 20 Chinese service firms. Six factors are figured out through data analyzing by SPSS12.0, and a model of entry mode selection for Chinese service firms is also formed base on the results. Focusing on these six influencing factors, the deeply survey analyzed function routes of each factor and also proved the questionnaire's results. According to these statistics and demonstrated survey, the paper provides a series of references on foreign market entry mode's selecting for some representative industries, and some support on decision making of Chinese service firm's for their foreign market entering. And last, the paper also suggests some opportunities to improve the research's depth in further. |
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