ABC's Packages Printing Project Investment Analysis

The Papers emphasizes on Packages Printing Project's investment analysis and offers supporting information for decision making for ABC's management. The knowledge of the papers comes from the writer's synthetically learning in Business Administration Department of Xiamen University and working experiences in ABC Company.ABC Company has put forward the strategic purpose of the packages printing project when it realizes the long-range prospect of the industry. This papers uses marketing theory to analyze the domestic market in order to learn the capacity of the market and its development, then use strategic knowledge to analyze the competition characteristics of the industry, confirm the characteristics of five kinds of competition strength and relative power in the packages printing market, select the suitable target and carry on S W O T analysis about internal and external environment, advantage, disadvantage and make a determination for the project's strategy plan.Then determine investment range and project financing ways by use of accounting, tax and finance knowledge, calculate the project's cash flow, analyze the profitability of the project by non-discount and discount methods, find the key factors influencing the project through the sensitive analysis. The papers also discuss the project's risk and bring out the solution methods. Finally, the papers give a summary about the project's investment analysis.