| With the development of the Civil Aviation industry, the China's civil aviation passenger transportation agency business has experienced the three distinct stages since its first establishment in the middle of 1980s– regulated period, growing and the mature periods. Now it has achieved both the considerable reduction of the sales cost and enhancement of the economic and social benefits by having explored more deeply and widely in the passenger transportation sales market. The agency business has taken up to 70% of the total passenger volume, which best indicates its important role in the China Civil Aviation industry. However, some apparent threats have arrived with the changing environment, particularly from the strong newcomer of the foreign tourism industry and those airlines that adopt direct sales policy to their passengers. This will bring about severer market competition pushing those agents to face up the pressure and challenges that they have never encountered before. In considering the above, it would be a most important issue for the agency businesses in China, as a whole, to reflect how to gain the competitive advantages to survive such circumstances for the sustainable development. This is the very topic to be analyzed later in this article.This article includes 3 parts.Part One is the general introduction to the civil aviation passenger transportation sales agency, particularly its definition, history, industrial property, classification, and its function in the civil aviation industry.Part Two gives analysis to the environmental factors including the economic development, policy regulation, e-tickets, distribution online that affect the agency businesses. The 5-Forces model is also used to analyze the market competition structure for the industry.Part Three briefs the development of those foreign counterparts based on which the comparative analysis is undertaken so as to find the gaps, key... |
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