Analysis For Status Quo And Countermeasures Of The Small And Medium Logistic Enterprises In Qingdao

In economy domain, much attention is paid to the modern logistics. The development level of logistics becomes the important sign of measuring the comprehensive strength of a region. This thesis is an analysis of small and medium logistic enterprises in Qingdao, a typical region in China.As the most important city of economic development in Shandong province as well as the nucleus strength among the Shandong Peninsula metropolitan clusters, Qingdao has so many advantages to develop its logistics industry. According to development plan, Qingdao will do the most to be the logistics hinge of North Eastern Asia of China. The logistics takes up an important position in Qingdao integrated economy. It's very significant and valuable to make a study of the logistics industry.The writer studies the problems and countermeasures microcosmically, bases on the questionnaire for small and medium logistic enterprises in Qingdao. It starts with status quo of the logistic industry in Qingdao. Secondly, the writer analyses the internal and external problems existing among logistic enterprises, such as human resources, capital, information, strategy, and so on. Thirdly, the thesis compares the logistic state in Qingdao with that in other areas. And then, it suits the remedy to the case and discusses the solution.The study provides live cases, data support and demonstration verification for the study of Qingdao logistics and enterprise performance theory. It's hoped that this article can contribute to the improvement and perfecting of both domestic and foreign logistics management and can be used as a reference for other similar cities on developing logistics industries.