| Recently, China's entertainment industry has developed quickly. Meanwhile, when invest into entertainment industry become more and more, competition faced by enterprises is becoming warmer and warmer. Under this situation, China's entertainment industry need think better of how to determine developing direction and how to come true their aims. As a one-up enterprise of Guangxi's entertainment industry, facing drastically competitive market, The House Company urgently need establish a suited and feasible developing strategy.According to the practical situation of The House Company, basing on basic theory of strategy management, thinking about character of China's entertainment industry, this paper makers systematic research on the company strategies in management and development. And this study is hoped to offer some valuable ideas to other enterprises.Firstly, the paper talks about the background of The House Company and the current main problems which The House Company meets at present. Secondly, the paper taking the market economy as the background analyzes the external macro- environment, trade environment faced by The House Company thoroughly, and internals detailed resources of it. While talking abort the internal resource analysis, I touch upon the internal organizations, human resources, products structure, marketing power, managerial status and financing power. As the above analysis, I summarized the development opportunities and threats, superiority and inferior position The House Company will probably face, using the enterprise strategic management theory and technology, so that contribute to the selection of development strategies. Thirdly, the paper analyzes the opportunities and threats, advantages and inferior position, and concludes the development strategic of The House Company using SWOT Matrix. Finally, the paper proposed essential measure of the strategic implementation: Management Reconstruction, Enhance Brand and Innovation. |
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