Comprehensive Analysis And Development Strategy Study Of Bank Card Industry In China

The bank card, a new-style comprehensive financial payment means, is an important form of E-currency, attributed to the combination of traditional financial operation and current information technology. The development of bank card industry is significant to China's financial reform, economic development, and social progress. After two decades' efforts, China's bank card industry now has the bank card as its core and has incorporated a group of banks, enterprises, and specialized service organizations into its network. The payment network and industry value chain also have been developed on the basis of the bank card. Thus, a new industry has been fundamentally formed.Firstly, the thesis attempts to start with the international future trends of the bank card industry development. Based on plenty of economical theories, the paper analyzes the development circumstances of the bank card industry in our country comprehensively. Then, it analyzes the competition of China's bank card industry and indicates the advantage, disadvantage, opportunity and threat by comparing native bank card industry with foreign bank card industry by applying SWOT analytical method. The article puts forward the suggestions in policy to construct the overall development strategy of China's bank card industry, in light of work experience. At last, the paper uses the development strategy of bank card industry in Shanghai as sample. Under the background of the development of the global bank card industry, based on the practical situation of the development of bank card industry in china, the paper finds the strategies fitting the situations of China, thereby provides policy-makers with theoretical references.The thesis consists of four chapters. The first chapter introduces the related concepts of bank card industry, international development trends, and advances a broad theoretical system about development strategy of bank card industry, providing the theoretical evidence for further analysis. The second chapter states the development history of our country's bank card industry, analyzes the economy, policies, society and technical environments of the development of bank card industry in our country, and analyzes the whole situation, the current status of each specialized market, the characteristic of market structure. The third part is based on using SWOT analytical method...