The Main Risk Of The Private Enterprise When Starts An Undertaking And The Evading Method

Since 20 years of reforming and opening up to the world, the private enterprise is emerging, developing, strengthening constantly, become important component of national economy. Even so, in the market competition, still many private enterprises are eliminated quickly, disappear without a trace. According to relevant materials, There have 5000 enterprise at Beijing Zhongguancun, but only 430 enterprises can exist exceed 5 years, only 2 percent exist exceed 10 years. on the whole, the fails probability is very high, the statistics show only 1/7 of the undertaking is successful. It is real a dole.Every person is sanguine when he starts an undertaking, but expert remind that one can't expect you project haven't risk, because income and risk are coming up together just like a pair of twin brothers, the entrepreneur without sense of risk is dangerous.This paper through the theoretical research of enterprise's risk management and passes the survey of current situation of private enterprise, carry on comprehensive analysis the whole characteristic and external environment condition of private enterprise. On this basis, mainly analyze the main risks of the private enterprise at stage of undertaking, including strategic risk, human resources risk, financial risk, technological risk, market risk, politics and laws risk and natural risk, etc. Make every effort to find out the weak tendency links in risk management of private enterprise at present, combine the risk theory and the private enterprise's own advantage and inferior position. Provide countermeasure and measure to private enterprise risk management, introduce concrete method to evade risk. Have taken Baidu company as an example and carried on the analysis of real example. Hope the research herein can strengthen risk management to the private enterprise of our country, improve survival rate and play certain guidance and reference function.