The Research Of Mobile Streaming Service's Development Strategies

In recent years, the technology of mobile communication develops rapidly, and it improves mobile communication services from a single voice service towards the rich value-added services. From Short Message Service (SMS) to Multimedia Messaging Service (MMS), Color Ring Back Tone (CRBT), mobile phone games etc, mobile value-added services is growing rich. In the overall view, the current mobile communication networks mainly provide static images and text-based content, however, lack the dynamic patterns just like integration of voice, text and picture and so on. In view of this, the most mobile operators in the world launched new services based on mobile streaming media transmission technology, for example, vivid and dramatic TV program in the mobile phone, Video-On-Demand (VOD) and other applications of mobile streaming media technology. Although mobile streaming service appears just several years ago, it has been applied broadly. Mobile streaming service has become the inevitable developing trend of mobile value-added services. However, the global mobile streaming service is still at an experimental stage of development.At present, Chinese mobile communication networks are in the special period evolving towards third generation. In the current of mobile streaming service becoming the mainstream of mobile value-added services, it has been an important subject for domestic mobile operators how to use effectively existing mobile communications network and huge consumer market to develop mobile streaming service such as mobile television to cultivate new consumptive market. At the same time, the feature that content is the most...