The Research Of Product Strategy In Jilin Branch Corporation China Telecom

This article altogether divides into five parts. Taking the Jilin telecommunication as the angle of view and going on the premise of thorough research on telecommunication product and the telecommunication product strategy, It carried out scientific analysis and judgment on the external environment of the Jilin telecommunication, then concluded the Jilin telecommunication product strategy , comprehensively analyzed the problems and their in-depth reasons in the Jilin telecommunication product strategy, carried on the analysis to the Jilin telecommunication future product strategy development, and proposed the concrete product strategy adjustment suggested and related safeguard measures.The first part is an introduction. Under the background that the VOIP substitution threat causes the Chinese telecommunication group to change, it first introduced the importance to seek the development implementation product strategy in the intense market competition as a new telecommunication enterprise in Jilin Province, and indicated this article's goal to promote the Jilin telecommunication product strategy development. This article practice significance mainly manifests in four aspects: Explicitly proposed the product construction mentality from the Jilin telecommunication long term development angle; Proposed the Jilin telecommunication concrete product strategy; Proposed the guarantee product strategy can implement concrete measure; In telecommunication product integrant part service value promotion significance. Then, in the concise elaboration market marketing study product concept, the product level theory, the product classification theory, the product life cycle theory and the product combinatorial theory, the product quality, the brand, the product packing combination, the produce market localization, new product development, the service and the product which involved to the product strategy competes seven aspects to unify the concrete application example to carry on the introduction.