The Study On The Mode Of Capital Chain Management Of Median-Small Real Estate Enterprise

Real estate industry has an important function and status in pushing the economy progress, absorbing volumes of labors and driving the inner demand. With the development of market economy, real estate industry has become one of underpinning industries of national economy. Real estate is a capital-density industry, it demand large volume of money, risk-centralizing, high investment return and long callback term, which make capital bottleneck be always an important factor of restricting the development of median-small real estate enterprise. Owning to a series of policy coming on about a loan from commercial bank, median-small real estate enterprise has a severe burden of capital, which may lead to a rupture of capital chain and firm failure. Confronted with those conditions, how can median-small real estate enterprise walk out of hot water about capital?After analyzing the capital chain mode of median-small real estate enterprise, point out that effective management of capital chain must be on the premise of right strategy, and based on the right strategy, discussing the guidance function from the project feasibility study, product design, cost control and product selling. Finally, build the management mode of capital chain, which is suited to median-small real estate enterprise from the inspiration of gap management in commercial bank.The first chapter is a brief summary, presenting the conception of capital and capital chain, pointing out that capital chain management should regard security and productiveness as the target, and introducing the cycle of capital about real estate in America and china. The second chapter analyzes the actuality of capital chain of median-small real estate enterprise and the reason of rupture of it, finally, provides some idea of solving those problems. The third chapter firstly put out that median-small real estate enterprise should choose specialization as their strategy, after...