The Studying Of China Railway Materials&Supplies Commercial Corporation's Strategy Management

Today market competition is beyond "opportunity competition" and has stepped into the phase of "strength competition" and "duration competition", which requires the management of a modern company manage the company as an open system in a changing environment, and plan those long-range and strategic problems of overall importance at current position. Trading industry is especially worth studying as it is in a most fierce competitive area and is intensively adjusted by government.This paper systematically analyzes current situation of China Railway Materials&Supplies Commercial Corporation in all aspects, such as industry background, organization structure, operation characteristic and position, reform practice, technical innovation and company culture construction. It indicated that opportunity is more than thread in external environment by analyzing opportunities and threads in the national macro environment, developing trend of material circulating industry and market demand of the company's main business. It also indicated that advantage is more than disadvantage in internal environment by analyzing the company's advantage of operation qualification, market status and business line and identifying the company's shortage by setting Sinochem Corporation and China Minmetals Corporation as benchmark. The advantage is the base of core competence cultivating, and the disadvantage is the room and potential of development. Finally I use the SWOT analysis method to draw the conclusion.The paper builds up the Company's business strategy management system, which is based on SWOT analysis of the company's current position and external and internal conditions. Firstly, the company is positioned as a group company providing service to railway and society, which mainly engages on trading,...