The Study On The BM Pharmaceutical Enterprise Distribution Channel

The Marketing is the most important thing in a corporation's producing and prosecution. And separate distribution is the most important thing of the marketing strategy. Separate distribution is the bridge between corporation and market, and is also the ligament that can communicate production and customers. If a medicine company do not have enough ability to dominate a lucid sale way and the terminal market, then it is very difficult to react quickly to the market changes and send the product to the terminal market rapidly and accurately. Separate distribution is very important to the medicine producing enterprises.This thesis is primarily use the method of scalar analysis and comparison to investigate the separate distribution channel pattern and management of the BM pharmaceutical enterprise. Analyzing the deficiency in channel pattern, terminal control, the control and management to franchiser and stock management, use the knowledge of distribution channel and distribution management combining the interior and exterior circumstances that BM is facing, to discuss the BM about the renewed design of separate distribution, and do some particular research in the systematic...