The Development Strategy Study On Sinosteel Corporation Luoyang Institute Of Refractories Research

With increasing paces of globalization of economy, China is becoming the manufacture center of world. With the persistent and steadily increasing of steel industry, the refractory enterprises have achieved great advancement The quantity and quality of refractory products will have huge increase. But the similar phenomenon of domestic refractory enterprises is very serious. With the entry of foreign invested enterprise and private enterprise, the competition becomes more and more fierce. The market share of Sinosteel Corporation Luoyang Institute of Refractories Research has gradually reduced from 2001. Facing the fierce external competition environment, Sinosteel Corporation Luoyang Institute of Refractories Research should utilize the good chance of rapidly development in steel industry and petrifaction industry and establish the development strategy and build constantly competition advantage.Using the theory of enterprise development strategy and the method of positive analysis have carried on establish to the development strategy of Sinosteel Corporation Luoyang Institute of Refractories Research. Firstly, analyzing external and inner environment of Sinosteel Corporation Luoyang Institute of Refractories Research, through the methods of collecting lots of data and investigating to local area and interviewing many experts from relative industry made enterprise recognize his opportunities and threats and strengths and weakness. The enterprise will establish his development direction. Secondly, from three primary business, using five power competition model and subdivision market analysis set down the competition stage of business and compared with the primary competitor. Thirdly, sets a corporate development strategy and three strategic development targets of Sinosteel Corporation Luoyang Institute of Refractories Research. Finally, established many guarantee steps, such as sales and technology and human resource and innovation of organization structure.