The Retail Marketing Management Research Of Guizhou Yibai Pharmaceutical Corporation

With the rapid development of China's medicine market, great changes are taking place to the pharmaceutical corporation, and OTC retail marketing becomes more important to them than the years before, But most of them are not realizing that, and also some of them don't know how to make their OTC retail marketing operation more effectively. Even though they exhaust a mount of profits on advertisement and retail marketing, the performance of their retail marketing can not make them satisfied. Guizhou Yibai Pharmaceutical corporation is also confronted with this situation. It has become a necessary procedure to adjust to the system of retail marketing and to solve the problems for corporations, to strengthen themselves and make progress.The article makes an analysis to several aspects of the retail marketing of antitussive. There are many excellent theories directing us to a right way to achieve the practical proposal, which includes: sales promotion...