Marketing Strategies Research Of Xian Jin Yuan Living Garden Of New Century

With the rapid development of china economy and the improvment of people's living condition, the real property market has become much more intensive. The market has already converted from buying market to selling market .The economic technical requirements of the running of the real property field has become higher and higher. What's more, the marketing of the real property plays a very important part in the running of the real property field. This article,aiming at the real state and the future tendency of the recent real property market, elaborating the specific theory and the actual practice in the marketing of the real property field, and following the 4P theory in the traditional marketing study which is product, price ,place,and promotion, analyses the marketing stratergy, concept,and methord. Elabotating of the product marketing stratergy mainly follows the field feature and the gradation of the real property products; the price strategy mainly talks about the price fixing stratergy, price fixing ways, and the price regulating stratergy; the marketing place stratergy introduces the selling places which are usually used these days;and the promoting stratergy illustrates kinds of the promoting methods that are practical and effective often can be used recently in the real property field.At the same time, this article points out the presenting condition and shortcoming in domestic. What's more, it introduces the characteristics and inspire of the economic technical of the running of the real property field in USA. With the repaid development of the economic market, all the economictheory of market follows the developments and changes. The marketing stratergy renews consistently. The article states the direction and tendency of the marketing stratergy in domestic. Theory is used to settling questions in actual. The article uses the 4P theory in actual. After stating the 4P theory , it designs the marketing stratergy of xian jin yuan new centry garden . combing the theory to actual to check the theory with pritice. The article aims at settling the question and to promote the level of management.At the last of the article , it gives the suggestions to running the marketing strategy of xian jin yuan new centry garden ,.It points out the setting up of the department of marketing stratergy, the cost of running marketing stratergy ,the controlling of finance,and so on.. Passing the researching ,1 hope that the working of marketing stratergy of xi an jin yuan new centry will have a great progress, and raises the level of the management of marketing stratergy of xi an jin yuan new centry. I believe the article can be read to conduct the actual work of other companys of the real property field.