Research And Development Of Investment Management Model Of Automobile Engine Project

After 2010, along with new capability, the balance of supply and demand lean to customers gradually. So the go-getting auto manufacturers had to face the market competition of supply exceeds demand within the affect of market extension. However the engines are the main body investment of the auto manufacture enterprise. So the enterprise should continuously search new point in Powertrain professional way to gain core competition and economic benefit. The powertrain project contains high investment and high risk, the product business chance goes away quickly. The meaning and importance of this article is to use management model to manage the engine project and give high level management decision reference in a short period.After a few years practicing and learning of investment management, the author began with Powetrain Engine investment environment to explain the cause of automobile enterprise investment activities and the significance of investment management. Meanwhile by reference of investment management theory domestic and oversea, research and develop two project investment model - investment analysis model and investment tracking control model. During the research it also bring up the Business Case analysis to judge the profit of a new engine project and with the unsure condition improved by Real Option Assessment, as well as investment controls upon program risks. And finally those investment models were demonstrated to be scientific and practical to a certain extent and can be used for reference of similar programs in future through an application case study of Engine Upgrading R&D program.