China Green Enterprise Cultural Research

The world today is facing up since the 1930s most severe recession, and climate change, energy and food shortages, dry up in this century also seems particularly outstanding. In the economic crisis and the ecological crisis in the double mtroubles, how to find a new way to business world, thus to a systematic thinking for enterprise find the correct direction and motivation, the fundamental method for solving problems before us, has become an urgent problem to be solved.As the main body of market operation mechanism, enterprise to society and their actions have great influence on ecological environment in promoting harmonious social role under the background of the enterprise must realize the sustainable development, it must in the construction of enterprise culture guidance and practical process to inject ecological factors, enterprise culture and green organic combine cultural concept. The green culture concept into the enterprise culture, such not only can expand enterprise culture, and is more advantageous to the extension of the role of play enterprise culture, promote the enterprise's sustainable development.Although the study of enterprise culture in China started late, but along with the market economy system establishment and speed up the pace of reform and opening up, our enterprise culture study also achieved significant results. For Chinese enterprises in an urgent problem to be solved is how to more effectively from resource depletion, environmental degradation of the extensive style of economic increase transform for the conservation of resources, environmental friendly sustainable development. Enterprise only take green culture concept into the enterprise culture, to make the production activities will be beneficial to all enterprises with natural social enterprise coordinated development, can manifests the enterprise the environment responsibility, the enhancement enterprise's sustainable development capability and the cohesive affinity of the enterprise, thus set up the good enterprise image and society and realize the economic society brand with ecology harmony and sustainable development.This paper adopts literature analysis, the comprehensive analysis and the theory with practice and analyze the enterprise culture, combined with the enterprise environment responsibility of constructing fully implemented environmental responsibility green enterprise culture presented their views and ideas. Our enterprise culture in constructing green to highlight the harmony between human and nature, the problem of the relationship between the enterprises to obtain their own economic interests in while also give dual attention to the enterprise's production and business operation activities affect the natural environment right, make enterprise "green" values to infiltrate enterprise development, production, sale and so on each link, through the technological innovation of enterprise and staff at all levels of ideological and political education, and other means to cultivate employees good team cooperation spirit, improve the comprehensive quality of employees.Only by constructing adapt to the situation of China enterprise culture to find the human and the nature harmonious development opportunity, make enterprise and government all set up "the human and the nature harmonious coexistence and coordinated development" concept, ensure economic growth while also must give dual attention to the natural environment, the rights to unswervingly hold high the great banner of the concept of scientific development with Chinese characteristics, constructing the green enterprise culture, for the Chinese enterprises to inject the sustainable development vitality and vigor.