A Study On Development Strategies Of Korean Companies In China

South Korea was monopoly dominated by wealthy families, developed into large enterprises led by the economic entity, in order to Samsung, Hyundai, LG and other large enterprises on behalf of the Korean economy. In the 20th century, after the eighties, in order to improve the competitiveness of products and seek low-cost business opportunities, they began to actively develop overseas markets.South Korea established diplomatic relations with China in 1992. Due to the close geographical location, and China's cheap labor and resources, has become an ideal choice for Korean companies. In the process of South Korean companies to invest in China, their investment motives, purposes and types are constantly changing. From the initial fancy low-cost human resources, to pay more attention to developing the Chinese market, tap the potential of consumer spending in China, and gradually in-depth China. In recent years, with China's accession to WTO, the Olympic Games, hosting the World Expo, adjusting the industrial structure, changes in economic policy, adjust the RMB exchange rate and other measures. China's economic strength and market environment, a series of changes have taken place both for South Korean companies to provide a more a large room for development, and in order to attract a growing number of international capital into China. Hence have formed a great threat to South Korean enterprises in China, but at the same time is the opportunities and challenges to the South Korean businesses. But still, compared with Europe and U.S. companies there are many gaps. Faced with this situation, we through in-depth analysis of Korean enterprises in China, a number of success stories, finally reached the South Korean enterprises in China an essential strategy for successful development - localization strategy, products, people, culture, four strategies localization aspects of marketing strategy.