| While the opening of Chinese automotive market to the world, the economic entities in the automotive supply market and the consumer groups gradually change year by year. Many different types of automotive production and sales companies are emerging. state-owned enterprises, foreign enterprises, private enterprises and joint ventures enterprises compete against each other for more market share. With improving of the overall level of the national economy gradually and increasing of the absolute amount of consumer income, automotive market is gradually getting into evolutionin in the direction of consumer-driven mode, leading into the automotive market transition from the seller's to the buyer's.In the market economy, for any business, the new century is a consumer-dominating century. An outstanding marketing strategy and its implementation is very important for companies to keep usuccessful in the environment full of severe competitiong and high customer expectation. It is necessary to establisha consumer-oriented marketing strategy and thoroughly understand and foresee consumer needs and buying patterns.Three main tasks are done in the market strategic planning in this paper through the market research on Western China:1, analyzing the market demanding state and the existing competitors in Western China, including characteristics of Western China, the scale, products, customers and sales channels of the competitors, and market competition state, to provide the basis for designing the competitive strategy.2, studying demanding state of the truck market with Western China as the center, to seek new market opportunities for the company.3, based on the above analysis, combining with the company's internal and external environment analysis, marketing strategy for the company to develop the western market is divided into several stages, and for each stage the leading products and market development strategy are determined. The systematic, step by step products and marketing strategies are formed ultimately. |
