| The consumption, investment and import and export are the troika of driving China's economic growth. But the investment's contribution to the economic growth rate is much higher than the consumption's contribution to the economic growth rate for a long time. The economic growth's overwhelming dependence on investment and import and export causes the insufficiency of effective consumer demand. Under the remaining dual economic structure, the insufficiency of effective consumer demand in the rural areas is the important reason that influences the China's insufficiency of effective consumer demand. Therefore, the start of rural consumer market composed of a great many rural consumers is vital to promote the overall and regional economic growth. In recent years, with the quickening of rural urbanization and the implement of new socialist countryside in recent years, the rural economy has developed rapidly and the rural consumer market has developed to some extent. The Yangtze River Delta is the one of the regions characterized by rapid economic growth. The rural private economy and villages and towns' economy develop rapidly, the living standard of rural residents has improved a lot, the rural consumption level, consumption structure and consumption concept and other aspects have changed a lot. Based on the above research background and the current rural consumption status in Zhejiang Province, the article explores the important influence of rural consumption on the regional economic growth in depth and puts forward the corresponding countermeasure and suggestion combing the existing problems in rural consumption in Zhejiang Province.The article mainly includes five parts. The first part is the introduction and it makes a brief introduction on the research background, research significance, domestic and foreign research status and research method, creative point and the article organization. The second part briefly reviews the theory of western economy, the theory of regional economy and the definition of basic concept on rural consumption. Based on the above theoretical research, it analyses the influence of rural consumption on the regional economic growth mode, approach and interaction mechanism in depth. The third part mainly analyses the rural consumption status quo in Zhejiang Province, it mainly discourses from rural consumption level, consumption structure and consumption concept in Zhejiang Province and evaluates the synchronicity of rural consumption level and regional economic growth in Zhejiang Province. It analyses the rural consumption structure from static and dynamic states by adopting the comparative analysis of charts and ELES model. The analysis of consumption concept is on the basis of qualitative analysis and by adopting data on the number of people participated in rural social security and the data of the balance of deposits and loans at the end of the year in rural credit cooperatives. The fourth part is the empirical part of the article, it mainly adopts the VAR model to make a positive analysis on the influence of rural consumption on the regional economic growth in Zhejiang Province. The last part is the conclusion and countermeasure and suggestion. It puts forward the corresponding countermeasure and the suggestion for the influence of rural consumption on the regional economic growth and the existing problems.The research conclusion shows that the rural consumption level is basically synchronous with the regional economic growth level, the consumption structure gradually rationalizes and the consumption concept gradually changes. In general, the rural consumption is transforming from simply adequate food and clothing to a well-off society, now it is transforming to developmental and enjoyable types currently. The rural consumption level has a larger positive elasticity to regional economic growth, but the concrete manifestation of consumption structure is that the basic existence needs have a large positive elasticity to economic growth. |
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