A Research On Operation Model Of Changyun Logistics Port Based Porter's Competitive Advantage

This essay starts from the Changyun Logistics Co., Ltd. from a traditional passenger transport company becoming the modern logistics enterprises through the Logistics port project , integrating the actual operation of the Changyun logistics port project to study the formulation of its operating model, and to clarify the operation of new projects Strategic analysis and research to improve the enterprise's core competitiveness.With Porter's theory of competitive advantage and resource advantage theory of strategic analysis tools and concepts, the essay analyses the logistics operation of a business model linking to the building of competitive advantage and dissects the inherent characteristics of logistics enterprises, profitability and operating means from the point of the configuration of resource optimization and Strategies to enhance competitive advantage , forming the core competitiveness to determine the operating mode.First of all, the paper analyses the logistics theory of third-party and modern logistics enterprises operating model-related issues, clearing the logistics industry conditions of the areas Ma'anshan of Changyun logistics port, and predicting its development trends and logistics capacity.Then, through the combined use of SWOT, PEST analysis methods such as the enterprise's external environment and internal conditions of its own ,derives comparative advantage; according to the result of the competitive environment, market and customer needs analysis, using the value chain theory and Porter's five force model, works out the competitiveness of the cultivation ideas and strategies to achieve a clear competitive advantage in a Changyun path of the implementation.Finally, according to a Changyun logistics port with a powerful available resources and innovation advantage,the essay analyses and explores the operating model of the long logistics companies port project transportation, forming the operating model in accordance with the actual situation of the enterprises and finds out the corresponding profitable model and the core competitiveness of the cultivation method.