The Visual Creative Strategy Of Ambient Media Advertising

As an industry and business, the product of a social system and culture, advertising is seen and experienced in the media and the world situation changes numerous. Advertising people concerned individual fantasy, closely integrated with other mechanisms, strong intention to create the mainstream of modern society, public anxiety. Never-ending changes in the world and advertising research advertising will more than ever, with cross-cutting, comprehensive and challenging. It also requires theorists not only to update the design of advertising and advertising methods, and to be able to see the truth behind trends, or even walk in the forefront even more, to a certain extent, make accurate judgments to draw more on the advertising industry to develop guidance on.Environment in the new era, new media advertising to bring more new methods of information dissemination to people with ideological subversion. In the network, it will not someone think of advertising can be so wantonly and audience interaction; in Focus, it will not someone think of information dissemination can be so precise division; in environmental media advertising prosperity, it will not someone think of this ad can be metamorphosed into rich faces, can be found happiness in life, and creativity can go so close.Ambient Media advertising has increasingly become a form of advertising that people loved, its design and creative way to tell us that the media is not only a carrier of advertising messages, the media itself should be an integral part of advertising messages. Media can be designed to be creative, it subverts our usual design and communication, media and advertising fragmentation of knowledge, to establish a broader Ye it more complete, there was contact and the creation of the concept of advertising among. Environment of innovation in media advertising for the brand and product invisibly enhance the reputation and preference, to achieve a positive spread effectsAnd for the audience to create a good ad environment, so life is full of surprises and discoveries. Through the study of environmental media advertising, advertising creative road widening, and the future existence of advertising possibilities there, no doubt for the audience, customers, designers, advertising industry, is a landmark. This departure from the environmental media advertisements, and explore the concept of ownership, of the existence of environment and the emergence of necessity, then explore its value and advantages, in its based on a certain understanding, informative, extensive research environment the form of media advertising creative design and strategy, and its clear understanding of defect formation, exploring nature makes up measures to its sound development, providing effective the theoretical reference.