Experiential Evaluation Study On Nadam Festival In Xinjiang

With the rapid development of urban tourism in the world, most regions,regarded tourism festival as a major task to establish the city image, improve the city fame and social environment. After more than 10 years development, nadam Festival in xinjiang has accumulated rich experience and plays an important role in promoting the development of tourism and economy. there are some problems which cannot be neglected among the nadam festival in xinjiang,such as the lack of thesis and the degeneration of the essence and the assimilation of the nadam products. According to the above problems ,the practice research is the method of the tourist experiential is used in the thesis to evaluate the nadam resources in xinjiang. this paper select Mongolian autonomous condition,HeJing County,BoLe city as the typical area,sending 900 questionnaire, there are 706 valid questionnaires,so as to enhance the visibility of xinjiang, determine the key development direction of nadam.The thesis consists of four pads:The first part, author analysis the background of article topic selected and illustrute the necessity of its development and utilization,based on the analysis of the current research of international and domestic tourism attractions. And put forward to some problems which cannot be neglected among the Nadam festival in xinjiang such as the lack of thesis and the degeneration of the essence and the assimilation of the nadam products.The second part is a briefly introduction to the basic condition of Nadam prefecture,and the classincation,characteristic and assessment of its tourism resources,analyze the distinguishing feature of three areas ,and on the one hand analyses present development condition of nadam :travel resources,regions image,history culture .on the other hand make the contrast among the three place of nadam try to obtain the distinguishing feature in three place.The third part is to analyze the situation of tourism marketing in nadam prefecture from the following aspects:the number of tourists,the structure of tourists origin,age,the aim of traveling and ,investigating the means for visitors obtaining the information of nadam ,,the whole image of nadam and so on. Furthermore, the thesis analysis the existence question of tourist source market in market,management,program and so onThe fourth pad is to analyze the tourism development and utiiization in nadam prefecture. to give my own ideas of development and utilization in tourism in nadam .findings of the focus on the development of nadam tourist attractions (points) and tourism products based on the design of fine lines and characteristics of tourism resources. the end of nadam festival tourism market development strategy. then draw a conclusion.