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The Research On Feasibility Analysis Of The Qianlonghu Investment Project

Posted on:2010-09-16Degree:MasterType:Thesis
Country:ChinaCandidate:Y P ZhaoFull Text:PDF
GTID:2189330338482422Subject:Business Administration
Abstract/Summary:PDF Full Text Request
With the social and economic development, leisure and holiday travel has become an important service industry, this is an important part of people's life, as well as is the people's pursuit of happiness, an important way to improve the well-being index. Because China is a big agricultural country and most populous country, With the rural development, rural towns and population quality improvement and enhanced awareness of health care and leisure, our tourism consumption has transitioned from sightseeing to leisure tourism, and the Rural holiday has changed from the emerging leisure travel to the most basic and extensive form. Needless to say, it is very necessary that construction of the leisure resort planning, feasibility studies, investment and management, in particular, good investment environment, investment results and risk analysis.Based on actual project data, combining theoretical knowledge related to management, from investment and operation environment, building programs, economic evaluation and risk analysis point of view of "Qianlong project" that can be empirical investment analysis to the enterprise investment decision-making to provide useful help and reference.This paper studies the results show that the investment in the Qianlonghu project is feasible, it mainly reflected in the following areas: Firstly, in the context of the financial crisis,Hunan tourism market is still showing a good development momentum, and Suburban-type short-range Rural holiday Prospects. Secondly, In a highly competitive market environment, Qianlonghu project has a strong competitive advantage in the market. Thirdly, this project has good economic. Finally, this project has good social and Environmental benefits.
Keywords/Search Tags:Qianlonghu Project, Market Analysis, Investment Analysis, Benefit evaluation, Risk Analysis
PDF Full Text Request
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