The Research Of Building Petrochemical Enterprise Culture Form View Of Strategy

The strategy of enterprise plays a very key role in its developing and growing. It also is vital important for a enterprise to succeed and live. the strategy of enterprise should be a lighthouse if the enterprise is described as a giant ship which is voyaging in sea. It leads the direction of the enterprise. It has been unchanged for a certain time but not for a longer period. For matching enterprise culture with its strategy, enterprise culture must change with its strategy's adjustment. Otherwise, it will hurt enterprise decades. It is more meaningful for a enterprise to bring up suitable business faith and value matching with times, enterprise reform and development, to make enterprise strongly.The oil enterprise adjusts its strategy with the reform of enterprise and the change of viewpoint. But the enterprise has already formed a unique culture for a few culture play a key role in enhancing its cohesiveness and appearance. In the meantime, it can improve all staff qualities and increase enterprise's competitiveness.Building enterprise culture is systemic engineering from the view of strategy. The paper describes relationship between enterprise strategy and enterprise culture, introduces strategy of oil sector development and researches into enterprise culture's necessity, regulation and practice. In this paper, it also details CNPC Jinxi Petrochemical company's actualities, development strategy and history of building the enterprise culture. It points out problems, reasons and gives the viewpoints of improvement.The paper makes achievements in academic innovation:1: It researches with the dialectic, developable and practical methods.2: The problems and viewpoints presented are objective, targeted and practicable.3: It has some meaningful to study oil enterprise's unique culture theoretically and practically.