Research On The Development Strategy Of Beijing A Real-Estate Co.Ltd

The real estate industry in china has developed rapidly since reform and opening. It has come into an unparalleled prosperous period especially after 1998. As its low threshold and high profits, Massive enterprises are getting involved in real estate industry.Meanwhile, the competition is increasing insensitively. In recent years, with the issue of a series of macro-control policies on real estate market, the real estate enterprises are facing great pressures.In the harsh situations for this industry, A Real Estate Co. Ltd is confronted with unprecedented pressures and challenges. Despite of the intensifying competition and tightening macro-control, A Real Estate Co. Ltd is growing rapidly; nevertheless, it is also facing hard problems with corporate management system, and human resources system. It is necessary for A Real Estate Co. Ltd to set its own operation strategy not only to improve its competitiveness, but also to develop itself. Therefore, it is of great urgent for A Real Estate Co. Ltd to formulate its cooperation development strategy, to optimize its resource allocation, to enhance its competitive strength.In this paper, A Real Estate Co. Ltd is taken as research object. Based on enterprise strategy management theory, this thesis first expatiated the characteristics and trend of real estate industry, and then it makes out a detailed analyzing about its orientation of development as well as the interior and external environment A Real Estate Co. Ltd is facing by using SWOT, so as to interpret its opportunities and threats, advantages and disadvantages. Finally, it makes a general development strategy for A Real Estate Co. Ltd, including strategy objects, the divisions of strategy periods, and the guaranteed conditions of implements, etc.This paper makes a data research and collections on macro-environment by PEST and analyzes the development features for real estate industry by "POTER 5 Model." Based on researches on develop and operation strategy of the industry leaders and in-depth interviews with medium-to-high ends managers from A Real Estate Co. Ltd, and it analyzes the recourses and external environment during its development. In the end, it brings forward proper development strategy for A Real Estate Co. Ltd in this paper by both methods of positive analysis and normative analysis.