On The Red Tourism Development Mode Of Culai Mountain In Taian City

The red tourism craze has been started since the General Plan for the Development of Red Tourism (2004-2010) was formally promulgated and came into force on February 23,2005. At present, on the basis of full completion first phase plan, the work that focused on the general plan for the development of red tourism second phase (2011-2015) has finished. The maturing red tourism would move towards new stage of development, and the development of red tourism would further upgrade quality and efficiency, enhance sense of the times and feeling of reality, heighten attraction and appeal, strengthen sustainable development and vitality, so as to maximize political effectiveness, social benefits and economic benefits, and move into the new stage of sustainable development.Culai Mountain is located about 20 km to the southeast of Mountain Tai,40 km to the west of Xintai city. The total area of Culai Mountain is 250 square kilometers. Here is the site of the Culai Mountain uprising. Shandong Communist Party of China Committee was first fired in Culai Mountain during the period of the War of Resistance Against Japan, which means the starts of anti-Japanese war of Shandong and has great historical significance in the history of the Communist Party of China. There are abundant red tourism resources in Culai Mountain, which are on the initial stage of development at present. This thesis connects and integrates the practical development situations of Culai Mountain red tourism, analyzes the tourist market, and propose development mode of Culai Mountain red tourism, as well as provides advisable suggestions for the development of red tourism resources. This thesis is divided into six parts. The main contents are as followings:The first and second parts are introduction and theory basis, mainly introduces the backgrounds of red tourism development, combines with home and abroad relevant researches,lead in some basic concepts and theories of red tourism, as well as clarifies the objectives of the thesis. The third part thoroughly introduces the chrematistics and current development situations of red tourism resources in Culai Mountain, analyzes the present main problems and perspectives of developing the red tourism resources.The fourth part applies the questionnaire survey approaches to analyze Culai Mountain red tourism market, and through the investigation and analysis of population characteristics, regional structure and behavior characteristics, demonstrate the main tourist target market and behavior characteristics of red tourist market.The fifth part, based on the previous analysis, the author applies related theories and principles of tourism development, build the development mode of Culai Mountain red tourism. The author takes innovation as core and emphasizes on the aspects of tourist experience and resource protection, make up the product system of red tourism, and promote the red tourism sustainable develop in scale based on the mode of "combination, association and integration"The sixth part, the author provides specific suggestions on the necessary policy guarantees on the red tourism development.The last part, the author makes conclusion about the whole thesis, and provides good prospects for the future researches.