Enterprise Environmental Investment Decision Analysis Based On The Game Analysis Of Internalization Of Stakeholders Environmental Cost

In recent years, environmental issues has become a matter of great concern of the general public in our society, sustainable development has increasingly become the consensus. As stakeholders, government and public affect the enterprise's environmental investment decision what they are concerned about, The central government's supervision policy will directly affect the behavior of local governments, local government's supervision policies, inspire policies and the consumers' environmental awareness and preferences will affect environmental investment decision. So the enterprise's investment should not only consider their own interests, but also consider the government's policy and customers'demand. In this context, the enterprise investment decisions on how to make investment decisions become an urgent problem to be solved.After reference to the concerned domestic and foreign information,, this paper puts together environmental economy theory, management thinking, game theory, and environmental investment decision theory, according to deducible analysis and quantitative analysis, makes a research on games of environmental investment stakeholders and the factors that affect the game equilibrium based on internalization of environmental cost. Then this paper derives the balanced probability maximizing the stakeholders'income, according to a multi-game model. On the basis of this, combining NPV, this paper creates an environmental investment decision model. In the model the role of stakeholders is conceded. Through this model, we can get the sales of environmentally friendly products and range of government subsidies which make the enterprise choose environmental investment.Promoting Environmental investment need the efforts of the whole society. It puts forward to establish the model of environmental investment called four in one. This model is composed of lead of central government environmental regulation, guidance of local government environmental regulation, subject of enterprise and assistance of consumer participation environmental management.