Study On The Development Of Sanbei Seed Ltd., Co.

Sanbei Seed Company, which is one of these companies established during earlier periods in China on the basis of Longhua Seed Company in Hebei Province. It was co-founded with Shenzhen CSM Investment Co., Ltd., Shanxi Qinlong Green Seed Co., Ltd., and the corn development center of China Agricultural University, which is a comprehensive seed company integrating scientific research, breeding, and marketing and sales. In April,2008, Sanbei Seed Company was approved by the Ministry of Agriculture to joint venture with the world leading agricultural company Syngenta, and Syngenta takes 49% stake. Due to the cooperation of the two companies, Sanbei Seed Company can fully employ domestic and overseas markets to improve its competitiveness in the seed industry. As the market is getting more and more sophisticated, Sanbei Seed Company is facing more and more threats and challenges too.This study will combine strategy management theory and life-scenario cases to analyze the status of Chinese corn seed market and the development of Sanbei Seed Company. Through analysis of the internal and outer environment of Sanbei Seed Company, the strengths, weaknesses, opportunities and threats are clear. This study shows that Sanbei Seed Company enjoys more strengths and opportunities after cooperating with Syngenta.The competitive advantages of Sanbei Seed Company mainly lie in scientific research, production equipment, marketing and sales network, brand and corporate culture, the weaknesses are the inaccurate execution of integrated strategies after cooperation with Syngenta, lack of competitive products, high cost, and weak informationization; the opportunities Sanbei Seed Company enjoys including:broader market, favorable national policies and farmers'transition from the old conception to the new; and the threats Sanbei Seed company faces including fiercer competition, incomplete legal system, and changeable climatic conditions. According to the company's vision and internal environment, this study puts forward three future development strategies.The specialization strategy and internationalization strategy will be the corporate strategy of Sanbei Seed and the best cost strategy will be its competitive strategy. Sanbei Seed will adjust its exist organization structure, corporate culture and take some elements strategy, including human resource, technology, capital and etc to ensure the efficiency of its new strategy implementation.