The Research On Automobile Style Feature Evolution Of Audi

Nowadays, the symbolic meaning of automobile brand has already exceeded the automobile itself, also evolved to a kind of feeling, symbol or spirit, recognized by the society. Therefore, well-known automobile manufacturers, either domestic or oversea, all put more emphasis on exploring and protecting the inheritance of automobile brand styling features. A delicate-designed automobile, whose styling is approved by consumers, especially the formation of a famous enterprise brand, must be established on the foundation of unique styling feature and high quality, which are maintained for a long time. Studying on evolution rules of Audi brand styling features, this paper gets experience and learns a lesson in the process of the development, to provide theoretical basis to automobile quality improvement of Chinese independent automobile brand and styling by establishing brand feature identification. This paper mainly research on:1,The meaning of extracting styling characteristic curve and application in automobile styling design.Automobile styling is composed by multi-curvature surface which is constructed by those basic elements, such as points, lines and surface. Among them, point is the most important and the most fundamental styling elements, but it can not describe the overall styling completely; surface is the most advanced and the most expressive, it can demonstrate all the contents of external shape, but change too much and is too complex, so it is not easy to express simply; But for lines, they are derived from points and transformed into surface, which includes the styling information in the change process from points to surface, which not only plays a role in connection, but also avoids limitation of points and complication of surface. Therefore, compared with points and surface, lines have more advantages in expressive ability in automobile styling design.In the design process, lines play a crucial part, and the importance is first represented in the concept sketches designers drew. In the process of drawing concept sketches, designers mostly use feature lines to construct originality, showing the outline of the styling. Generally speaking, automobile styling design sketch is based on lateral view, front lateral view and back lateral view. At the same time, drawing concept sketches also involves three types of characteristic curves, including top line, styling line and regional line.In addition, the importance of lines is also revealed in the 3-Dimension (3D) models through Computer Aided Design (CAD). Construction of computer 3D model is based on extraction of line types in hand-drawing sketches, besides, the shape features which are sketched in hand-drawing sketches by designers are inplanted in 3D digital models, to transform those original lines to feasible structure lines.2,Study on the evolution and principles of Audi brand styling features.Based on society and academic background of the research topic, this paper adopt Audi passenger vehicles as research target, which possess advanced technology, noble blood, dynamic figure and outstanding brand vitality, also the long history of manufacturing automobiles for centuries. According to the morphological chart method, disintegrating the automobile model need to be analyzed, this paper takes the front, the side and the rear as three major research objects, including front and rear light, front and rear bumper, top and bottom front grille, side outline, window lower frame lines, car body waistline, and the primary shape of vehicle head and back, etc. The author first extracts the automobile styling feature lines to analyze through feature line extraction method, then carries on longitudinal evolution research on the automobiles from the same platform, different ages, taking time as the axis, furthermore, compares the types from the same age but different platforms horizontally. Based on plenty images comparison, data analysis, sum-up and conclusions, the paper unveils the evolution rules and characteristics of Audi brand styling, predicts future styling features of Audi automobiles, and provides reference material to us in automobile styling designs.3,Hints for China automobile design.With the high-speed development of the automotive industry, nowadays more and more people are influenced in their daily lives. Chinese understandings towards automobiles have been raised to a new level, and more and more people recognize automobiles, know automobiles, think about automobiles. With the deepening of reform and opening-up, automobiles start walking into Chinese ordinary family. Germany is the first country entering the Chinese market and cooperating with us in the world, and Audi is one of those major brands in Germany, which possesses ultimate quality and people's recognition nationally. Same as the German people, pursuing the quality and performance, Audi has kept traditional and precise design style since many years ago. Body line is not only strong and powerful, but also lingers charm of art. endowed with artistic lasting appeal; Although elegant, elaborate, it is well-known, calm and steady, also hides its lights. Paying more attention to details in the aspect of craft, with excellent, delicate and outstanding internal performance, Audi combines the art beauty with function beauty effectively, plus its reliability and strong maintainability. In a word, Audi presents a stable, durable and safe sensation for us.As the increasingly extending Chinese automobile market become mature gradually, nowadays, consistently being "copycat" apparently cannot satisfy the China automobile market demands in automobile industry. At last, the author hopes that this research on Audi brand styling features evolution can provide reference to the development of domestic automobile industry currently.