Research On The Business Strategies Of Jiangsu Hailing Machinery Co., Ltd

The 2011 is the starting year of "1025" plan. Nation regards high-end equipment manufacturing industry as a strategic industry in this plan. At the same time, relating with high-end equipment manufacturing industry, machinery product is also facing new opportunities for development. Currently, hydraulic machinery products market supply and demand relation has major changes, characterized by "shortage", the seller's market has basically become superfluous "with" structural feature of buyer's market. Jiangsu Hailing Machinery Co., LTD has a history of nearly 20 years, but the enterprise hasn't been doing strategies. It has the reality of the necessity and urgency to carry out the enterprise's business strategy.According to the modern enterprise strategic management theory and methods, combined with the actual operation situation and environment, the application of the macro environment PEST analysis tools and Michael porter's five competitive forces model and the SWOT analysis tools, this article analyzes the macro environment of competition in the industry, environment and the enterprise internal condition of Jiangsu Hailing Machinery Co., LTD, carries out the company's business strategy and the corresponding security measures.The main outcome of this article, including dependent strategy, innovation strategy based on specialized technology and cost leadership strategy according to the actual situation of the company, especially crisis early warning strategies and financial policies. Both of them are actual proposed practical strategies and have reference value to other companies.This article is an applied research. As a full professional in hydraulic industry, through my explore in hydraulic machinery industry out of some experience and combining myself in the theoretical knowledge of power MBA, I put forward business strategies of Jiangsu Hailing Machinery Co., LTD. I hope this paper can make the enterprise of hydraulic machinery industry become better and better and also help the development of local economy.