Lucubrate The Channel Of Group Insurance

ABSTRACT:First, this paper studied the development and the trend of China insurance. And it discussed the concept, the types, the development, the achievements and the problems of the group insurance. It also discussed the present situation, main products, the mode and the status quo of the channel of the personal insurance, and compared the group insurance and the personal insurance.Then this article, on the bases of the Blue Ocean Strategy theory, it analysed the non-client of the group insurance, re-bulid the boundary of competition, and find it is the best way of the development of the insurance.