Research On Evaluating The Logistics Model Of B2C Online Store In China

In recent years, with the rapid development of Internet technology and the fast spread of computers, the overall economic structure has experienced unprecedented changes because of the business philosophy with a core of e-commerce. At the same time, e-commerce has changed people's life. The unprecedented expansion happens in online shopping market, and B2C online store has large market space and vast potential for future development. However, its development must rely on a reliable and efficient logistics operation as a guarantee.China's network retail business has just started, so while B2C online stores facing with vast development space and market potential, they also face some problems, including payment, trust, logistics what is "bottleneck." To solve the logistics problems, we must first solve the problem of logistics model, which requires a scientific evaluation of the existing logistics model, and take the corresponding optimization measures based on the evaluation results. It contributes to the improvement of logistics service, thereby promoting the development of B2C online stores.Drawing on the basis of previous research, the paper studies e-commerce logistics from the perspective of B2C online store how to assess the logistics model. At first, it analyses the B2C online store logistics model combined with the status of B2C online store, and sets up for evaluation index system of the B2C online store logistics model, and then proposes the dynamic DEA evaluation model, and validated through a case. Finally, it proposes targeted recommendations.This paper uses theory of logistics management, core competencies, comprehensive evaluation and other aspects of theory, sets the evaluation index system of the B2C online stores logistics model and adopts the dynamic DEA evaluation model. The innovation of this paper lies in evaluation of the B2C online stores logistics model. It builds an objective evaluation index system of the B2C online stores logistics which provides method for enterprises in the evaluation and optimization of logistics model.