Research On The Optimization Of Marketing System Of Shenzhen Telecom

In recent years, with the development of China's telecom industry, mobile phones cause more and more intense competition in the market. Communication operation industry in 2008 for the introduction of many New Deal, after nearly a year after the industry volatility, the three pillars of the current operators in the market gradually clear. Including China Mobile, China Telecom and China Unicom, the three 3G licenses issued after their respective start a new round of competition in the market more offensive. The opearators are facing not only an increasingly saturated market, but also customers increasingly fierce competition. Shenzhen Branch of China Telecom, as the branch offices which China Telecom set up in Shenzhen, in order to gain advantage in the a new round of competition, optimized their own marketing system.This article takes the object of study by the Chinese Telecommunication Shenzhen Subsidiary company's marketing system, using the market marketing combination, the marketing system optimizes the correlation theories. This article research content mainly divides into the following several parts:The first part elaborated the marketing system's concept and summarized the research present situation which the domestic and foreign related marketing system optimizes.The second part is before optimizing the Chinese Telecommunication Shenzhen Subsidiary company's marketing system to launch the analysis and pointed out that before the Chinese Telecommunication Shenzhen Subsidiary company Company optimizes the marketing system existence question.The third part is the paper key point, mainly proposed the Chinese Telecommunication Shenzhen Subsidiary company marketing system optimizes the overall mentality and the principle.The fourth part is elaborates the Chinese Telecommunication Shenzhen Subsidiary company to implement the related safeguard mechanism which the marketing system optimizes.