Jilin Mobile Liaoyuan Branch Channel Management Problems And Countermeasures Of The Research

In recent years, as the country's massive restructuring of the telecommunications industry and the completion of 3G license issuance, restructuring effect gradually. In the new era, China Mobile, China Unicom and Telecom competition between three communications operators became more intense, market structure is more complex, the management risk of the enterprise improved significantly. This kind of intense competition also affect Jilin mobile Liaoyuan branch, the whole Liaoyuan of communication in the increasingly fierce market competition. At the same time as in recent years, the rapid economic development of urban residents for the mobile service requirements are constantly improve, needs much more diverse and personalized; Liaoyuan mobile branch rural market is the cornerstone of the development of the future, but because the history, economic and geographic conditions of all sorts of reasons, the rural market and city market in product demand, price expectations, channel requirements and promotion response of gap. These are Liaoyuan mobile branch to put forward higher request.This article chooses Jilin mobile Liaoyuan branch as the research object, The Liaoyuan area mobile service delivery channels into urban channels and rural channels, mainly for the company in the fierce competition in the market channel predistribution, some problems are analyzed and studied. In hopes of Liaoyuan mobile branch channels construction provide some constructive opinion, be helpful for Liaoyuan mobile channel system consummation and improved, more effective satisfy the masses of consumers' various needs.According to the city of Liaoyuan mobile branch channel management, this paper considers that the main problems facing the following.The community construction compared Unicom and Telecommunications is still very weak; Center for the establishment of channels for a relatively short time, also faces some problems; Meanwhile city channel services and sales ability still need to further strengthen; Channel cover too concentrated, channel means some single. Therefore this paper proposes to build community manager's plan, and establish adapt to the market need to do STH for the channel management system, and increase the online brokerage house construction and management as well as measures.Although rural areas in Liaoyuan after the first few years of rapid development, but lags far behind with the city, so rural development cannot channel the same channels as the development of the city reflect the diversity of channels of similar cities, hierarchy. The current development should focus on scale, namely rapidly expands the scale, and through reasonable channel incentives and mode, perfect the rural market channel layout, improve coverage and sales level.