Water Pie Art Design Company Development Strategy Research

Development strategy study aims through the theory with practice, according to the actual need of the development of creative industries, using methodology development trends and the analysis of the present problems of company development, demonstrates the current stage of development of the development strategic problem, through creative industry development present situation, the external environment, policy environment, competition situation, internal core force investigating to strategic research as the main research contents, according to strategic management structure on the enterprise strategic goal orientation, will market strategy, team building strategy, product service portfolio strategy, management innovation strategy, it is concluded that the overall market segment, do the professional business, reasonable planning future strategic thinking. The company's strategic development direction location in design, training, publishing three aspects, complement each other, mutual use creative industry chain, constantly perfect union, to make the past serve the present, foreign things serve, with three of studying, will guide the person to work socialism in the development of the enterprise scholar unified process. Strategic management needs enterprise use lifetime to cultivation, make team is the development of the enterprise, core strength, earned a docking, the integration of existing resources and environment, perfect play advantage of capital operation and marketing strategy system, out of a characteristic development way.