To Enhance Core Competence Of Real Estate Related Countermeasures Based On The Value Chain

Although our country's real estate industry develop rapid in recent years,It is not positive that the development situation of many real estate enterprises in the circle. First, the competition between real estate markets becoming intense,real competitive environment increasingly complex and content changing fast day by day. Second, the state of real estate continued to strengthen macro-control policies. The state has from the land, individual housing loan policy, taxation, housing supply structure, property rights, developers interest rates, and so many aspects of the real estate market regulation. In this case, the real estate development enterprises in the competitive market in order to survive and develop on the space, we must tap their own competitive advantage in the real estate market to improve their core competitiveness.In the above context, this paper first describes the value chain of real estate companies the importance of core competence. Then the value chain theory and the basis of core competence theory were reviewed and analyzed the value chain management and enterprise core competitiveness of the dialectical relationship. Second, build a real estate enterprise value chain, the value activity of the value chain with the internal and external contact identification. Through the process of the enterprise operation of real estate value chain analysis, and real estate enterprise core competitive resource analysis, summarized the core competence for real estate enterprises mainly composed by scarce resources and abilities. Finally, this paper from value creation Angle, cost control Angle, real estate enterprise value activities contact Angle and value chain optimization Angle, to the real estate value chain, based on the value chain analysis of real estate enterprise competitive advantage of ascension related countermeasures.