The Research On Business Develoment Strategy Of Petro China Kunlun Gas Ltd Of Yunnan

The industry of gas started late and the development is also slow in some degree in China. Before 1960s, the coke oven gas was widely used; 1960s-1970s, people mainly used liquefied petroleum gas; from1980s to the beginning of 1990s, some cities began to put natural gas into use; recent years, the mode of using gas is that natural gas is mainly used, but liquefied petroleum gas and the coke oven are also used to some extent. In recent years, domestic gas companies have sprung up everywhere, and the competition of domestic gas industry is intensive and fierce. Petro China Kunlun Gas Ltd as the leader of this industry and the starter of the competition is impacted by different aspects. Therefore, within the area of Yunnan, the gas company ought to draw a clear strategy so that it can adapt to the competitive environment and make sure that the development of enterprise is sustainable. According to the author's experience of working in the company for many years, this essay is to discuss and explore the development strategy of Petro China Kunlun Gas Ltd of Yunnan by combining the theoretical with the practical method that is to analyze the macroeconomic environment, industry environment, and the conditions of the company itself combined with SWOT Strategic Analysis and Porter Five Forces Model.